chris kujawski - industrial design

Customizable OLED Phone

BLANK is part of a series of design
explorations the team at FITCH did based
on exploring the future of digital
communication.

Utilizing a flexible Organic Light Emitting
Diode (OLED) touchscreen, BLANK is
based on the principle that the device that
you carry with you most often should
reflect your personality as much as the
clothes you wear, car you drive or music
you listen to. Since those may evolve from
season to season, your phone needs to
accommodate that. By providing you with
a 'blank slate' in the form of the OLED
touchscreen that wraps the entire front of
the phone, you are free to express yourself
in any number of ways visually by
downloading static or even kinetic skins
that make your phone come to life, just the
way you want it to.

The full coverage OLED has a number of
other benefits over traditional phone
screens as well, such as a much lower
power consumption compared to LCD's, a
higher contrast ratio and the ability to
customize the interface and eliminate
unneeded functions from sight. When you
want to text, bring up a full QWERTY
keypad, when you're dialing, only numbers
appear on screen. The removal of a
dedicated keypad also allows you to watch
media in true widescreen format.

BLANK also features a camera shutter
button that is ergonomically placed on the
back of the phone. The chrome strip that
surrounds it makes taking self portraits even
easier too.