| Iron + Putter Concepts While interning at NIKE in the NikeGolf division, I had the opportunity to ideate around a number of upcoming product lines. The first was developing ideas around a lower pricepoint iron set, focusing on a weekend golfer who plays more for fun but still wants an affordable, high performance club. I created a number of concepts for this category, taking them from sketch form through to more refined presentation level renderings for evaluation by the marketing department. A similar process was used to develop putter concepts around a mallet style head and the next generation of the flagship OZ putter. Several designs lived on past my short tenure there and made their way into national sporting goods stores in the form of the BC004 Mallet and OZ2. |
| Ideation sketches- pen + paper ^ |
| Refined concepts- Photoshop + Illustrator ^ |
| Refined concepts showing weight distribution shift- Photoshop + Illustrator ^ |
| Refined concepts showing weight distribution shift- Photoshop + Illustrator ^ |
| Refined concepts showing weight distribution shift- Photoshop + Illustrator ^ |
| Refined concepts showing weight distribution shift- Photoshop + Illustrator ^ |
| Ideation sketches- pen + paper ^ |
| Refined concepts- Photoshop + Illustrator ^ |
| Refined OZ2 Concept- Photoshop + Illustrator ^ |
| OZ2 marketing collateral- Photo: NIKE ^ |
