chris kujawski - industrial design

Future Technology Integration

In 2004, Fitch had the unique opportunity
to help Starbucks integrate technology
into their retail locations across the
country, streamlining the way they do
business. As part of the industrial design
team on the project, I was responsible for
brainstorming on future technologies, how
they might benefit the in-store experience
of both the customer and barista, and then
illustrating and storyboarding them in a
compelling manner to gain internal buy in
from the higher-ups at Starbucks.
Telling the story of how the technologies
specifically benefited Starbucks was the
next step and I created detailed boards
showing the process of integration.
Several of the concepts we helped
Starbucks develop are currently in
development at their headquarters with a
tentative plan for a 5 year nationwide
rollout.